HeartMath
HeartMath
Competitive Analysis
Brand Strategy
Brand Identity
Product Design
Packaging Design
Web/App Design
UX & UI
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Competitive Analysis
Brand Strategy
Brand Identity
Product Design
Packaging Design
Web/App Design
UX & UI
Living Life with Heart
Living Life with Heart
Challenge
Challenge
Rebrand, refresh and reimagine a tried-and-tested tech company trying to connect with Millennials and reconnect with a fading customer base. The previous branding didn’t age well, and they needed to eliminate customer confusion, and achieve brand clarity. Ultimately, we needed to create an emotional connection with complex hardware and unique educational experiences.
Solution
Solution
Our guiding principle became “add heart,” which inspired our strategy and logo solution. Simple, yet iconic, our branding became a warm, inviting and friendly welcome to the new HeartMath. Focusing on transformation, we wanted to honor our client's goal to help their customers find peace, balance and empowerment to live better lives.
Our guiding principle became “add heart,” which inspired our strategy and logo solution. Simple, yet iconic, our branding became a warm, inviting and friendly welcome to the new HeartMath. Focusing on transformation, we wanted to honor our client's goal to help their customers find peace, balance and empowerment to live better lives.
Our guiding principle became “add heart,” which inspired our strategy and logo solution. Simple, yet iconic, our branding became a warm, inviting and friendly welcome to the new HeartMath. Focusing on transformation, we wanted to honor our client's goal to help their customers find peace, balance and empowerment to live better lives.
Our guiding principle became “add heart,” which inspired our strategy and logo solution. Simple, yet iconic, our branding became a warm, inviting and friendly welcome to the new HeartMath. Focusing on transformation, we wanted to honor our client's goal to help their customers find peace, balance and empowerment to live better lives.
Studio St Louis
Studio St Louis
Studio St Louis
SAY HELLO
+1 561 855 0676
hi(at)studiostlouis.co
SAY HELLO
+1 561 855 0676
hi(at)studiostlouis.co
SAY HELLO
+1 561 855 0676
hi(at)studiostlouis.co
SAY HELLO
+1 561 855 0676
hi(at)studiostlouis.co
SAY HELLO
+1 561 855 0676
hi(at)studiostlouis.co
NEW BUSINESS
Would you like to partner on a new project or initiative? cathy@studiostlouis.co
NEW BUSINESS
Would you like to partner on a new project or initiative? yvonette@studiostlouis.co
NEW BUSINESS
Would you like to partner on a new project or initiative? yvonette@studiostlouis.co
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