HeartMath

HeartMath

Competitive Analysis 
Brand Strategy 
Brand Identity 
Product Design
Packaging Design 
Web/App Design
UX & UI

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Competitive Analysis
Brand Strategy
Brand Identity
Product Design
Packaging Design
Web/App Design
UX & UI

Living Life with Heart

Living Life with Heart

Challenge

Challenge

Rebrand, refresh and reimagine a tried-and-tested tech company trying to connect with Millennials and reconnect with a fading customer base. The previous branding didn’t age well, and they needed to eliminate customer confusion, and achieve brand clarity. Ultimately, we needed to create an emotional connection with complex hardware and unique educational experiences.

Solution

Solution

Our guiding principle became “add heart,” which inspired our strategy and logo solution. Simple, yet iconic, our branding became a warm, inviting and friendly welcome to the new HeartMath. Focusing on transformation, we wanted to honor our client's goal to help their customers find peace, balance and empowerment to live better lives.

Our guiding principle became “add heart,” which inspired our strategy and logo solution. Simple, yet iconic, our branding became a warm, inviting and friendly welcome to the new HeartMath. Focusing on transformation, we wanted to honor our client's goal to help their customers find peace, balance and empowerment to live better lives.

Our guiding principle became “add heart,” which inspired our strategy and logo solution. Simple, yet iconic, our branding became a warm, inviting and friendly welcome to the new HeartMath. Focusing on transformation, we wanted to honor our client's goal to help their customers find peace, balance and empowerment to live better lives.

Our guiding principle became “add heart,” which inspired our strategy and logo solution. Simple, yet iconic, our branding became a warm, inviting and friendly welcome to the new HeartMath. Focusing on transformation, we wanted to honor our client's goal to help their customers find peace, balance and empowerment to live better lives.

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Studio St Louis

 

 

Studio St Louis 

Studio St Louis 

SAY HELLO

+1  561  855  0676
hi(at)studiostlouis.co

SAY HELLO

+1  561  855  0676
hi(at)studiostlouis.co

SAY HELLO

+1  561  855  0676
hi(at)studiostlouis.co

SAY HELLO

+1  561  855  0676
hi(at)studiostlouis.co

SAY HELLO

+1  561  855  0676
hi(at)studiostlouis.co

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NEW BUSINESS

Would you like to partner on a new project or initiative? cathy@studiostlouis.co

NEW BUSINESS

Would you like to partner on a new project or initiative? yvonette@studiostlouis.co

NEW BUSINESS

Would you like to partner on a new project or initiative? yvonette@studiostlouis.co

©2024 All rights reserved.

©2024 All rights reserved.